Summary
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[Purpose]:
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Connect with Korean customers through Naver blog before expanding influence on Instagram and other platforms.
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[Result]:
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Significantly enhanced the effectiveness of SNS content marketing, leading to an 81% increase in daily visitors to the Naver Blog and a doubling of the follower count within six months.
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Addressed immediate customer service needs through posts on exchanges, returns, sizing tips, shopping guides, and frequently asked questions before formal customer support was established.
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[Contribtion & Role]:
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Content Marketer & Planner
Situation
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Connect with Korean customers through Naver blog before expanding influence on Instagram and other platforms.
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With no significant influence or recognition in Korea, the initial strategy focused on expanding reach and securing followers through the blog and twitter
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The growing demand for customer service posed a challenge due to limited manpower.
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The blog needed to be operated in a manner that reflected the brand's identity, similar to a homepage.
Tasks
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Planning and coordinating daily social media posts, including customer service guides, event promotions, and branding posts.
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Increasing brand awareness through Naver blog.
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Managing daily posts on Twitter.
Action
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Began by collaborating with influencers to gradually increase follower count, engaging directly with influencers by commenting on their blogs to foster relationships.
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Created content suitable for Naver, mirroring the style of Instagram feeds (e.g., "Top 8 Swimsuit Trends," "Festival Looks Inspired by Coachella Celebrity Outfits," "Summer Product Recommendations," "Must-Have Products for Your Next Vacation," "Spring Outfit Ideas with ShopCider Products").
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Targeted groups likely to enjoy idol group styles on Twitter, posting coordinated outfits inspired by popular idols.
Result
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Significantly enhanced the effectiveness of SNS content marketing, leading to an 81% increase in daily visitors to the Naver Blog and a doubling of the follower count within six months.
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Addressed immediate customer service needs through posts on exchanges, returns, sizing tips, shopping guides, and frequently asked questions before formal customer support was established.