프로젝트

Summary
A/B Testing of different graphic assets

Situation

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Faced with the challenge of gathering more users and GMV through Naver and Kakao ads
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Initially, performance marketing was entirely entrusted to an agency with the expectation of improved results. However, performance did not improve and instead worsened.

Objectives

Performance Marketing Management
Naver
Kakao
Excel
MMP
A/B Test
Project Management
Summary
Kakao CRM Tool

Situation

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There was no localized strategy in crm marketing other than email and in-app pushes.
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Korean e-commerce platforms widely use Kakaotalk channel for CRM and customer management purposes.

Objectives

CRM Marketing Strategies and Customer Service
CRM
Customer Service Management
Retention Rate
Project Management
CPA
CPS
Summary
Automatic Address API

Situation

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The company’s app lacked localized translation
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There was a concern over how to improve overall UI/UX for Korean customers

Objectives

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Diagnosing which customer journey part to optimize UI/UX
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Persuading the stakeholders including the c-levels to accept the suggestions
UI / UX Localization & Optimization
UI/UX
Localization
Optimization
A/B Test
Project Management
Summary

Situation

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Prior to hosting pop-up stores at Waterbomb and Konkuk University, the company decided to launch a large pop-up store at Space Wadiz, Seoul.

Objectives

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Planning the event strategy and procedure including the pop-up event, display banners, viral marketing campaign, pop-up contract with parternign agencies, drafting of press release articles
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Communicate with logistics team to support in merchandises for prizes and item stocks for the pop-up
Offline Pop-Up Planning & Operation
SNS Marketing
Influencer Marketing
Event Planning
KPIs Coordination
Project Management
Summary

Situation

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All content was being distributed in the form of Paid Placement (PPL) advertisements. In South Korea, consumers prefer organic contents than paid ad contents
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Therefore, to appeal to Korean consumers, an execution plan for viral advertising were developed, which focuses in generating fake organic contents

Objectives

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Construct viral marketing strategy and execute
Viral Marketing Management
Viral Marketing
CPC
Conversion Rate
Data Tracking
Project Management
Instagram
Naver
Summary

Situation

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The company lacked local awareness and loyalty

Objectives

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Planning and executing ambassador program
Ambassador Program Planning & Operation
Project Management
Market Research
CPM
CPC
ROI
Ambassador Program

Situation

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Connect with Korean customers through Naver blog before expanding influence on Instagram and other platforms.
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With no significant influence or recognition in Korea, the initial strategy focused on expanding reach and securing followers through the blog and twitter
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The growing demand for customer service posed a challenge due to limited manpower.
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The blog needed to be operated in a manner that reflected the brand's identity, similar to a homepage.

Tasks

SNS Marketing Management
Naver Blog
Content Marketing

Situation

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Execute influencer marketing campaign in Naver and deliver associated SOPs to the internal team

Tasks

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Planning and execution of Naver influencer marketing campaigns.
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Creation of standard operating procedures (SOPs) and internal guidelines for Naver influencer marketing.
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Development of an influencer tier chart and organization in Excel.
Influencer Marketing
Influencer Marketing
CPC
CPM
ROI
Naver
Instagram

Situation

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As a customer-centric organization, there was a need to collect and analyze the Voice of the Customer (VOC) from domestic consumers to better understand their needs and preferences.

Task

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Planning and executing Focus Group Interviews (FGIs) to gather in-depth customer insights.

Action

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FGIs were conducted to collect extensive user feedback on UI/UX and product offerings, enabling targeted enhancements.
Focus Group Interview (Market Research)
FGI
Market Research
Strategic Planning
Interview